Gold and platinum are the most popular and common pendant materials used by the jewelry makers. In the ancient era, people wear iron material ornaments. Gold and platinum were not popular in that era. But jewelry, moreover pendants are always considered as the mandatory ornament for women. Revolution in terms of material is also huge. Now, women prefer nothing less than Diamond Pendants.
Platinum is the sparkling material which gives a refreshing look to the pendants and makes it more enchanting. Platinum is the expensive material so the people who cannot afford that can go for white gold material. It looks exactly the same as the platinum and gives the shimmery visual impact. Whereas Yellow Gold is known for its royal traditional look. Every material is beautiful, it's up to your choice what you prefer.